“Positioning” or (re-positioning) must create differentiation by communicating a new, refreshing story that is relevant and compelling to all audiences.
The position creates shared goals that strengthen relationships. More than what you are – positioning captures what you mean to your audience.
Positioning is visionary. It is not only taking a position for today – it is about capturing the imagination and owning the future too.
If you’d like to learn more, visit Positioning 101