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INSIGHTS

Mind over matter

Alongside developing strategy and creative work for our clients, the Emberson team is staying in peak condition both mentally and physically. From cycling to sketching, gardening to reading, dog walking to HIIT workouts and running – not to mention online quizzing and video chats with family and friends – we’ve been keeping ourselves busy.

As an entirely distributed company, Emberson is unique in that everyone truly embraces agile working. You can work where suits you, you can accommodate busy lives and make time to do what you love outside of work more easily. All these things result in a team that’s passionate about what it does, with people willing to go the extra mile thanks to a work environment that motivates us and encourages thinking differently.

When was the last time your boss encouraged you to go and do something you love because it would help you think about things in a new way? This is what happens at Emberson. I once read that if you give a runner a problem, they’ll come up with a solution quickly. Why? Because they’ll use their downtime to work the problem from a fresh perspective and because they have the mental space to breathe.

It’s the little things

So how does our team create the space to breathe? Here’s an insight into what makes some of our team tick.

Our Instagram campaign, ‘It’s the little things’ celebrates activities (and often acts of kindness) that are bringing a smile to others, for example:

  • Green-fingered Claire has used the extra plants she was given to create lovely ‘wellie boot’ displays and to share tomato plants, encouraging people to buy them as gifts to raise money for Bath Mind.
  • Several of our team have been shopping for neighbours and family adding in a colourful picture or flowers to bring a smile.
  • Jenna, Andy and Clare have been running, Alex has been walking and I’ve dressed up as a unicorn to do a workout for charity.
  • Ever seen a puppy on a bike? Helen and her partner have been cheering up her local area on bike rides with the addition of her pup* in a secure backpack as she cycles by. That’s when she’s not doing the splits for our charity challenge.
  • Rich has been using his talent for drawing to create beautiful pen and ink sketches to share.
  • Ian and Pete can often be seen, in their respective locations, cycling up and down hills to keep fit and sane.

Keep up-to-date on what we’re doing by following us Instagram.

Giving back

At Emberson we believe in giving back to our local communities – wherever we are. Working flexibly gives us the chance to actively participate in community life, helping each of us to find our mojo through activities and causes outside of work.

We’re proud to have Bath Mind as our charity of the year. Throughout 2020 we’ve been supporting this fantastic organisation; both through fundraising and offering our time.

Approximately 1 in 4 people in the UK will experience a mental health problem each year [1] and this is likely to increase. Although the impact of the current global pandemic is unclear, health professionals are certain that the mental health of many people, from frontline workers to those who have experienced isolation, will be affected.

Charities like Bath Mind do amazing work through the provision of information, leading activities, giving advice and support. They receive no funding from Government or from Mind the national charity to which they’re affiliated. Thousands of fundraising events have been cancelled and many charities, particularly smaller ones, are struggling to maintain services because of this huge reduction in income.

At Emberson we believe that mental health is as important as physical health so we’re raising much- needed funds for Bath Mind with the 2.6 Challenge. Between us we’ve taken on a variety of things 2.6 or 26 related:

  • Completing 26 Joe Wicks workouts in 2.6 weeks
  • Running or walking 26 miles in a week
  • Completing a 5K run in 26 minutes
  • Nurturing at least 26 plants to sell
  • Holding a plank for 2.6 minutes
  • Running or exercising with Joe for at least 26 minutes per day
  • Achieving the splits in 26 days

If you’d like to help us support Bath Mind you’ll find a Just Giving page for any donation you can spare at this link: https://www.justgiving.com/fundraising/embersons-26-challenge

To find out more about the great work done by Bath Mind, and to access lots of helpful info on ways to maintain good mental health, visit https://www.bathmind.org.uk/

These are some of the ‘little things’ that help give the Emberson team space to breathe and to continue being creative in supporting our clients. If Emberson sound like the kind of people that could support you to achieve your organisation’s ambitions during these unusual times, then please get in touch hello@embersongroup.com

Natalie Sweet

Account Director, Emberson Marketing

 

[1] McManus, S., Meltzer, H., Brugha, T. S., Bebbington, P. E., & Jenkins, R. (2009). Adult psychiatric morbidity in England, 2007: results of a household survey. The NHS Information Centre for health and social care.

* No puppies were harmed in the writing of this article or on a bike.

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About Emberson Group

Emberson is an employee owned group of brand, marketing and leadgen agencies delivering transformative work for its clients throughout the world.

The work Emberson produces helps clients build and launch brands, increase sales of products and services and gain market share.

Press enquiries:
Clare Pratt
Emberson

+44 (0) 1225 686266
hello@embersongroup.com