From Madonna To Microsoft – a look at identity

‘From Madonna to Microsoft’ takes a look at identity and the role it plays in business differentiation, value creation and success. Specifically, improving the strategic role identity plays in the context of B2B marketing.
Our positioning expert, Andy Graham, shares some tips to take away and some pitfalls to avoid, learned during his 30 years’ experience in marketing communications and positioning.

Come and explore the changing dynamics of identity with us.
From Madonna to Microsoft