Our positioning expert, Andy Graham, shares some of the approaches, experiences and lessons learned from a 30-year career in marketing communications and as a competitive positioning practitioner in “A brief history of persuasion – from cave art to Google – 35,000 years of influencing decisions”.
Explore the roles of emotion and reason in the decisions we make and how to apply these principles in your own way to gain a competitive edge in the game.
Download the full publication: A Brief History of Persuasion
