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A Brief History of Persuasion

Our positioning expert, Andy Graham, shares some of the approaches, experiences and lessons learned from a 30-year career in marketing communications and as a competitive positioning practitioner in “A brief history of persuasion – from cave art to Google – 35,000 years of influencing decisions”.

Explore the roles of emotion and reason in the decisions we make and how to apply these principles in your own way to gain a competitive edge in the game.
Download the full publication: A Brief History of Persuasion


About Emberson Group

Emberson is an employee owned group of brand, marketing and leadgen agencies delivering transformative work for its clients throughout the world.

The work Emberson produces helps clients build and launch brands, increase sales of products and services and gain market share.

Press enquiries:
Clare Pratt

+44 (0) 1225 686266